Privacy Policy

Privacy Statement

Ken Black Toys Ltd (“We”) are committed to protecting and respecting your privacy. This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting our website, you are accepting and consenting to the practices described in this policy.

For the purpose of the relevant data protection legislation, the data controller is Ken Black Toys Ltd.

Information We May Collect From You

We may collect and process the following data about you:

Information you give us You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey, sign up for our catalogue mailing list or to receive email offers, register for in-stock guarantee, log a query through our Customer contact centre, place a customer review on our site or when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and images, details of the products you are interested in and other content which you choose to upload such as product reviews, comments and forum posts. In the event that you choose to apply to us for employment through the Careers section of our website, you will also be required to provide a copy of your CV and other relevant employment related information.

Information we collect about you With regard to each of your visits to our site we may automatically collect the following information:

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Information we receive from other sources We may receive information about you if you use any of the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

Use of Facebook (Meta) Advertising Technologies

We use Facebook’s advertising technologies, including the Meta Pixel, advanced matching, and the Conversions API, to help us understand how visitors interact with our website and to deliver more relevant advertising across Facebook and Instagram.

These technologies allow us to share certain data with Meta Platforms Ireland Limited (“Meta”), including information about your actions on our website (e.g. page views, purchases) and, in some cases, hashed personal data (such as email addresses), for the purposes of ad targeting, measurement, and analytics.

Legal Basis for Processing We process this data based on your consent, in accordance with Article 6(1)(a) of the GDPR. You have the right to withdraw your consent at any time. We do not collect or share data with Meta unless you have provided your consent through our cookie banner or preferences settings.

Purpose of Data Sharing The data is used to:

  • Deliver personalized and relevant advertisements on Meta platforms
  • Measure the effectiveness of our ad campaigns
  • Improve our marketing and user experience based on aggregated insights

Your Rights and How to Exercise Them You have the right to:

  • Withdraw your consent at any time
  • Request access to the personal data we process
  • Request rectification or erasure of your data
  • Object to or restrict certain types of processing

You can manage or disconnect how your data is used by Meta by adjusting your Off-Facebook Activity settings.

For more information about how Meta processes your data, see Meta’s data policy.

Use of TikTok Pixel

We use the TikTok Pixel, a tracking technology provided by TikTok Technology Limited, to better understand user behavior on our website and to optimize our marketing efforts across TikTok’s advertising platform.

The TikTok Pixel collects data about specific actions you take on our site (known as “events”), including:

  • View Content – when you view a page or product
  • Search – when you use the search function on our website
  • Add to Cart – when you add a product to your cart
  • Initiate Checkout – when you start the checkout process
  • Add Payment Info – when you enter payment details
  • Complete Payment – when you make a purchase
  • Complete Registration – when you sign up for an account or newsletter

This data may include device information, browser type, IP address, page visits, and other behavioral data. It may also include hashed identifiers (such as email addresses) that help TikTok match events to users on its platform.

Legal Basis for Processing This processing is carried out based on your consent, under Article 6(1)(a) of the GDPR. No data is shared with TikTok unless you have accepted tracking cookies via our cookie consent banner.

Purpose of Data Sharing The data is used for:

  • Delivering personalized advertising on TikTok
  • Measuring the performance and effectiveness of our ad campaigns
  • Gaining insights to improve our website and offerings

Your Rights and Control You can withdraw your consent at any time by updating your cookie preferences on our website. You may also adjust your TikTok ad preferences in your TikTok account settings.

For more information about how TikTok processes your data, please see TikTok’s privacy policy.

Uses Made Of The Information

We use information held about you in the following ways:

Information you give to us We will use this information for the following purposes:

  • To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • To provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about, or to provide you with a copy of our catalogue where this has been requested. This includes keeping you up to date with news of special events, offers, promotions and product launches. We are constantly looking for ways to improve our service, so we may occasionally contact you for research purposes also.
  • To provide you, or permit selected third parties to provide you, with information about goods or services. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.
  • To notify you about changes to our service.
  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To process your application for employment in circumstances where you have provided your details through the Careers section of our website.

Information we collect about you We will use this information for the following purposes:

  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
  • To improve our site to ensure that content is presented in the most effective manner for you and for your computer
  • To allow you to participate in interactive features of our service, when you choose to do so
  • As part of our efforts to keep our site safe and secure
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.
  • To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Information we receive from other sources We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure Of Information

We may share your information with selected third parties including:

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. If Ken Black Toys Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of sale and other agreements; or to protect the rights, property, or safety of Ken Black Toys Ltd our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Where We Store Your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us.

You have the right to access or to rectify any information held about you.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

How Long Will We Keep Your Information

We will retain a record of your personal information in order to provide a high quality & consistent service. We will always retain your personal information in accordance with law and regulation and never retain your information for longer than is necessary.

GDPR

Ken Black Toys respects your privacy and is committed to protecting your personal data. In line with GDPR, your personal data collected from time to time may be used to update and correct the information previously collected.

The duly authorized personnel of Ken Black Toys, on the basis of the criteria of necessity may access your personal data, which are communicated.